Brand Guide

Over the past years, we have developed a strong Thought For Food™ (TFF) Brand which for us is a visualization of the global movement we’ve built and of our two most important values openness and collaboration.

As our movement spreads around the world we want to make sure that we keep the brand that we love and that it is used according to the brand guidelines. On this page, we will guide you through everything you need to know about the TFF Brand and easy steps for you to promote TFF in your regional and local community.

When using our brand, please respect our brand guidelines and any legal restrictions mentioned on this page. The TFF Brand is only to be used by the TFF Community and to support TFF’s positive mission to engage, empower and support the next generation to help create a more inclusive and sustainable global food system. The TFF Brand is officially trademarked and any misuse will be legally fined. Thank you for respecting our brand!

Thought For Food™ is the world’s leading movement to empower, educate and support the next generation to help solve food and agriculture’s biggest challenges.

Our programs have created a one-of-a-kind community of entrepreneurs, scientists, students, designers and more who are passionate about transforming the food and agriculture industry. We consider the TFF Community the core, heart and soul of what we do, which is why we have dedicated the logo to the TFF Community.

The TFF primary logo is a combination of the symbol explained above and a simple TFF word mark.

The TFF primary logo exists in a variety of colors, here’s how and when to use them.

The multicolor logo (pictured on the left) should always be your first choice. Make sure to only use it with a white background.

If you have to go for another background color, use one of the monochrome logos:

• The violet logo should be used on light colored backgrounds.
• The white logo should be used on dark colored backgrounds.

If you want to use the TFF Brand where it has not been established yet, the secondary logo is the one to go for. The secondary logo has the full ‘Thought For Food’ name in it – everyone who sees it gets and remembers our organization’s full name.

• The violet logo should be used on light colored backgrounds.
• The white logo should be used on dark colored backgrounds.

The appearance of the TFF logo must be consistent across all platforms and channels. Therefore, the logo should not be misinterpreted or modified in any way. Its orientation, color and composition should remain as indicated below without any exceptions.

We use two different fonts for our TFF Brand. Why? Because this creates the nuances which make our brand so unique and rich in detail.

Museo Sans Rounded is the font we use on all logos, supertitles and titles. We use the weights 900 (bold) and 500 (regular).

For body text, Nunito is our default font. Other than Museo, this is an open source font which you can simply download from Google Fonts.

As explained above, we always use Museo Sans Rounded for supertitles (ST) and titles (T), and Nunito for all paragraphs (P). Have a look at the example below.

• ST (SuperTitle) – Museo Sans Rounded 900
• T (Title) – Museo Sans Rounded 900
• P (Paragraph) – Nunito Regular

The TFF Brand wouldn’t be what it is without the colors. TFF stands for a bold, vivid and fun brand appearance. Below are all the main colors we use.

While the TFF-Violet remains our primary and most used color, we fully embrace a colorful language by using the below accent colors when appropriate.

Our community of more than 15,000 changemakers hosts regular events around the world. Here, we provide you with all the resources you need to promote and decorate your TFF Event.

Canva is an easy-to-use tool to create beautiful designs and share the templates with others. We’ve created a bunch of Canva templates for you to promote your event on social media and encourage you to make use of them for all your TFF Events. The templates are publicly available to the TFF Community and are easy to use even if you’re not a design expert!

Here’s an example of the templates we provide:

How to access the templates:

1. Go to canva.com and create a free account or log in to your existing Canva account.
3. Click the template links below once signed in.
4. Simply follow the instructions provided on each template.
5. Once your design is ready, download it as a PNG file.
6. Well done! You’re ready to use the design now. 

Template links*

Facebook & Instagram Posts
TFF Facebook Profile Cover
TFF Facebook Event Cover

*You have to set up an account in order to access the templates.

We’ve also created a Regional Event Pack which includes

• TFF posters as a special promotional resource for any TFF Event you are organizing in your community. The posters are perfect to use for social media posts, but you can print them too – just ask your TFF Regional Coordinator for the print-ready files.
• Print-ready TFF ID Badges and TFF Stickers. Make sure to use a high-quality color printer!