What are some of the common assumptions that you found that entrepreneurs make about farmers? 🤔
The most common assumption is that the farmers love the technology just as much as the entrepreneur.
- But in agriculture, when we tell a farmer we’re going to innovate, it is often not well understood that the new path will bring them more profitability, and may potentially bring in more revenues.
- When you look at some of the business models that have already been launched – whether it be sensor companies or marketplaces or a variety of tech plays that have tried to sell directly to farmers – the return on investment, so to speak, has been lost.
Why are farmers not getting a return on investment in these innovations? Is it price point? Or is it they are not getting value from the actual ‘technology’ / proposed ‘innovation’ / ‘offering’? 💰
With regards to price point, it is pretty easy to get that feedback because as an entrepreneur, you can just look at your sales and understand if you are not hitting your marks.
- Set some baseline above just top-line sales
- If you’re achieving your goals, what would that look like for repeat buys or additional buys?
- Look at the genesis of your team; What skill sets or what perspectives could you bring in to build customer empathy? Whether it be as an additional co-founder or even as an advisor – someone who deeply understands or has once been in the role of your daily customer can take your capacity to deliver solutions to the next level.